Focused exposure
Be seen in a coordinated national campaign instead of competing alone for attention.
Apply to feature
Property applications now open
Turn summer availability into bookings.
Join a curated five-day accommodation sales event created to put remarkable South African stays—and offers worth travelling for—in front of ready-to-book guests.
5 daysof focused selling
50 maxparticipating properties
Nationalconsumer campaign
Directbooking opportunities
A different kind of sale
Not another accommodation directory. A five-day reason to book.
The Great South African Summer Stay Sale brings together a limited collection of hotels, lodges, resorts, guesthouses and self-catering properties around offers that feel genuinely special.
We concentrate discovery, storytelling and promotion into a short sales window—creating urgency for travellers without asking properties to discount every room, every day.
A better showcase
Present your property through a compelling profile, offer card and optional reusable brochure.
Ready-to-book guests
Reach leisure travellers actively looking for December-to-February escapes.
Measurable value
Track campaign interest, booking clicks and the performance of your promotional offer.
The offer standard
Interesting wins. Ordinary does not.
Customers should immediately understand why your offer is worth acting on. A modest discount that is permanently available elsewhere will not qualify.
- A meaningful saving on the usual direct rate
- An exclusive package unavailable outside the event
- A valuable inclusion such as dinner, spa access or a game drive
- A thoughtful upgrade or longer-stay reward
Example event offer
Bushveld Escape
Stay 3 nights. Pay for 2.
Including breakfast, a sunset game drive and a complimentary room upgrade.
The partner journey
From application to campaign in four clear steps.
Applications are reviewed to protect the quality of the event. Selection is based on campaign fit—not simply on who applies first.
Apply
Tell us about your property, available inventory and proposed summer offer.
Get selected
We review fit, booking readiness and whether the offer is genuinely compelling.
Build your showcase
Choose a participation package and supply the approved campaign assets.
Go live for five days
Your deal is promoted during a concentrated national sales event.
Choose your presence
Participation built around the visibility you need.
Once approved, choose the package that best fits your property and campaign goals.
Essential
R2,500 once-off
A focused presence for sale-ready properties.
- Property profile
- One featured offer
- Campaign listing
- Booking link
- Performance summary
Showcase
R4,500 once-off
Stronger visibility and reusable marketing assets.
- Everything in Essential
- Enhanced property page
- Professional digital brochure
- One social-media feature
- Priority campaign placement
Premium
R7,500 once-off
Maximum exposure in the founding campaign.
- Everything in Showcase
- Premium page position
- Dedicated social-media feature
- Email campaign inclusion
- Campaign spotlight content
No commission will be charged on bookings or sales generated through this event. Participation fees exclude approved optional upgrades only.
Is your property a fit?
We are building a varied but dependable collection.
Hotels, lodges, resorts and boutique stays
Guesthouses and professionally managed self-catering
A clear direct-booking route or responsive reservation team
Confirmed summer inventory and transparent offer terms
High-quality, current imagery and an accurate property description
A guest experience that can deliver on the promise made
Founding property applications
Put your property forward.
Tell us the essentials and the kind of summer offer you would like to create. We will review your application and contact shortlisted properties with the full prospectus and next steps.
Limited to 50 properties.
Early applications receive first consideration for category and destination balance.
Early applications receive first consideration for category and destination balance.
Designed for decision-makers.
Owners, general managers, revenue managers and sales leaders are welcome to apply.
Owners, general managers, revenue managers and sales leaders are welcome to apply.
Before you apply
Useful answers.
Does applying guarantee participation?
No. The event is curated, and applications are reviewed for property quality, booking readiness, destination mix and the strength of the proposed offer.
Do we have to discount every room?
No. You may allocate selected room types, dates or a defined number of packages. The offer must, however, be clear, bookable and genuinely worthwhile.
Where are bookings completed?
The pilot is designed to direct guests to the property's approved booking route or reservations process, with campaign tracking added wherever practical.
Can you help us create our sales materials?
Yes. Enhanced property pages, digital brochures and additional content support are included in selected packages or available as approved upgrades.
Five days. One focused opportunity.